Remove event-marketing

Principled Innovation

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Serious Questions: Are associations dead?

Principled Innovation

Unfortunately, even with this kind of focused effort, it is hard to escape the conclusion that some associations will die over the next decade and beyond, either because of a rapid and unrecoverable surge of market events, the irreparable harm inflicted by entrenched denial and nostalgia among leaders or some combination of the two.

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Associations Unorthodox Shift #4: Go all in on digital

Principled Innovation

No matter how financially successful face-to-face events have been in the past, there is good reason for concern about the long-term sustainability of these revenue streams. The Opportunity.