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Principled Innovation

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Five reasons why membership is killing association business models: Part II

Principled Innovation

The priority for associations, then, is to design business models that can generate meaningful revenue streams based on the creation of new value with transformative potential for their future stakeholders. Reason #4: Membership-centric business models ask members to make the most important decisions about new value creation.

Revenue 100
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Join Jeff for P.I./TMA Resources Executive Breakfast on March 6 in Alexandria, Virginia

Principled Innovation

Participants will learn how to nurture new mindsets and apply “next practices” for more productive and generative business model thinking within their governing groups. From 10 am-12 noon, Jeff will lead a “deep dive” session that will help participants build the capacity of their boards to engage in business model stewardship.

Virginia 100
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Overcoming the association value gap: part II

Principled Innovation

Instead of formulating value propositions based on what insiders believe about the value their organization should create for stakeholders, associations need to pursue ongoing “value conversations” by asking more powerful and generative questions about the kinds of value they can co-create with their stakeholders and their extended networks.