Smooth The Path

JANUARY 28, 2020

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. Because survey fatigue is real. What do you do? A virtual conference!

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Smooth The Path

AUGUST 30, 2016

For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. Likely you have gotten a lot of what -type insights.

Las Vegas 79

Las Vegas Member Insights Member Research Newsletter 79

Smooth The Path

DECEMBER 21, 2015

As a member researcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. Data and surveys are both limited. With this I wholeheartedly disagree.

Member Research 94

Member Research Survey Marketing Products 94

Smooth The Path

AUGUST 2, 2016

Likely members like the conference more or less than we assume they do. Surveys like this illustrate the point [h/t Velvet Chainsaw]. The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark.

Member Research 60

Member Research Survey Conference Strategy 60