Remove networking services

Principled Innovation

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Overcoming the association value gap: part II

Principled Innovation

Instead of formulating value propositions based on what insiders believe about the value their organization should create for stakeholders, associations need to pursue ongoing “value conversations” by asking more powerful and generative questions about the kinds of value they can co-create with their stakeholders and their extended networks.

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Five reasons why membership is killing association business models: Part I

Principled Innovation

As a result, most associations tend to offer only “pay-to-play” membership relationships, even though current and future stakeholders often have free or low-cost access to a variety of “good enough” and superior alternatives for building networks, retrieving information and pursuing learning.

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Join Jeff for P.I./TMA Resources Executive Breakfast on March 6 in Alexandria, Virginia

Principled Innovation

Please join your colleagues for breakfast and networking before the morning session. This free breakfast session will be held at the headquarters of the National School Boards Association (NSBA) in Alexandria, Virginia, and registration for this event is now open.

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Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

For example, the enormous popularity and global reach of public social networks has altered forever the fundamental human experience of associating, making it simple and mobile, ubiquitous and inexpensive. Membership has become a pass-through, with the effect of commoditizing traditional “pay-to-play” arrangements.

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