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Principled Innovation

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Jeff De Cagna elected chair of RedRover Board of Directors

Principled Innovation

Jeff will begin his two-year term in January 2013. ” RedRover is celebrating 25 years of service to animals this year, and needs your support. Jeff will begin his two-year term in January 2013. “RedRover is thrilled to have Jeff serving as the next chair of our Board of Directors.

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Jeff De Cagna joins ATA Board of Directors

Principled Innovation

Tinnitus is the medical term for the perception of sound in one or both ears or in the head when no external sound is present. Tinnitus is the medical term for the perception of sound in one or both ears or in the head when no external sound is present. 50 million Americans experience tinnitus to some degree.

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Overcoming the association value gap: part II

Principled Innovation

As part of these conversations, associations must consider three overlapping time horizons: they must seek to solve short-term problems, provide for intermediate-term needs, and, most of all, support stakeholders as they strive to realize their most important long-term outcomes.

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Five reasons why membership is killing association business models: Part I

Principled Innovation

Far beyond solving immediate problems or servicing short-term needs, association business models must be designed to provide meaningful support to their stakeholders as they pursue their deepest aspirations, on their terms and on their time.

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Associations Unorthodox Shift #1: De-emphasize membership

Principled Innovation

Yet with sky-high stakeholder expectations for meaningful value, new forms of competition and unfavorable economic shifts putting pressure on established association lines of business, the traditional membership value proposition faces serious long-term challenges.

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