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Thinking and thriving

Aaron Wolowiec

Jeff De Cagna, founder of Principled Innovation LLC. To start us off, I spoke with Jeff De Cagna , founder of Principled Innovation LLC. To fully embrace digital, I really believe senior staff and voluntary leaders need to flip the orthodoxy that technology represents nothing but expense for the association.

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Big Data: Big Headache or Big Opportunity for Associations?

Association Adviser

As best-selling author and product innovation expert Tony Ulwick explained at last week’s Innova-Con 2014 conference in New York, don’t ask customers or members what they want in a product, ask them what types of “jobs” they need to have done better. Think before you ask. Who’s doing what and by when? Not knowing your audience.

Survey 60