Arrested Development? A Strategic Approach to Technology Reboots Association Growth
.orgCommunity
OCTOBER 8, 2019
In this excerpt from our book, Association 4.0—Positioning HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. In either case, the organization’s extraordinary growth reflects its success at attracting and recruiting new constituents.
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