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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

HIMSS began reaching beyond “member” to “audience” in 2002 by offering resources and benefits not exclusive to dues-paying professionals. It was an evolutionary process more than an overall strategy at the time, according to Lieber. Given the competitive nature of the current market, this strategy is now more imperative than optional.

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Membership Marketing Blog: Your Membership Value Equation

Membership Marketing

Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Pricing Your Product, Service, or Membership. Does Wal-Mart Announce a Price Increase? Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). price testing. (5).

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2104 Summer Recommended Reading

Holly Duckworth

Be a more effective staff or volunteer leader by embracing six emerging competencies, eight essential organizational foundations, and one unifying strategy (co-creation). To purchase: [link]. Insight Into Action, Gabriel Eckhard & Jean Frankel. War of Art, Steven Pressman. Think of The War of Art as tough love… for yourself.