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Email Marketing: Time to Rethink What’s Possible

Associations Now

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. Confident Growth. Traditionally, there has been a gender bias in motorcycle advertising.

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Engineering Group: Cellphones Need Better Repairability

Associations Now

“Upstream cellphone manufacturing can be reduced by employing designs that enable easier and more economic device repairability, so refurbished phones from the first market can have an extended life through use in secondary and tertiary markets,” Lipoff explained in the press release.