article thumbnail

Is Your Staff Trained to Sell Membership?

Associations Now

Every association staffer who interacts with members influences the member experience. No, associations aren’t retailers, but, as Pink suggested, every association staff person who interacts with members, even minimally, influences the member experience.

article thumbnail

Is Your Association at a Crossroads?

Association Adviser

Cain, a former corporate lawyer and negotiations consultant who delivered the opening keynote presentation at the ASAE 2013 Annual Meeting & Expo in Atlanta, said that American business and American culture—even parents of young American children—tend to value extroverted personalities more than introverted personalities.