2014 Association Management Email Marketing Marketing 
MemberClicks
DECEMBER 13, 2022
Quick overview: What is email copy? Email copy refers to the writing within an email. Email copy is more of a marketing term used for purpose-driven emails. Email personalization doesn’t have to be done manually. Think about when you open an email in your inbox. Names, dates, prices, etc.
Associations Now
NOVEMBER 11, 2019
But the recent split of a business partnership involving two common tools—one that associations might heavily use, one less so—has me thinking: What happens when a best-in-breed tool suddenly tries to do more than you originally signed up for? And how should you react? But for longtime customers, it creates a natural tension.
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