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4 Email Copywriting Tips for Associations

MemberClicks

In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Email personalization doesn’t have to be done manually. Certain types of emails, like newsletters or monthly wrap-ups, will most likely have more than one CTA.

Tips 92
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When Your Best-in-Breed Tool Suddenly Wants to Do it All

Associations Now

But the recent split of a business partnership involving two common tools—one that associations might heavily use, one less so—has me thinking: What happens when a best-in-breed tool suddenly tries to do more than you originally signed up for? And how should you react? And would these features be hard to build elsewhere or live without?

Tools 56