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Monday Buzz: Google Glass, Giving Back

Associations Now

Classroom Champions : This mentor-focused nonprofit will use its Glass and grant to allow Paralympic competitors to document their training and events for use in the organization’s materials for students in high-need schools. — Votenet Solutions (@votenet) July 14, 2014. Tweet of the Day. ht @ votenet ). Other Good Reads.

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Content Marketing Pro to Associations: It’s Time to Get Strategic

Associations Now

According to content marketing expert Joe Pulizzi, speaking at ASAE’s 2014 Marketing, Membership, and Communications Conference, it’s because they aren’t being strategic enough. When he asked how many attendees have a documented content marketing strategy at their organization, only a handful of arms went up.

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If You Do Nothing Else, Use An Editorial Calendar and Measurement for Your Digital Strategy

Beth Kanter

The best ever resource and template for an editorial calendar comes from my colleague, Holly Minch at LightBox Collaborative who has been sharing her template in a google document since 2011. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived! What is it?

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Study: Most Nonprofits Do Content Marketing, But How Well?

Associations Now

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. That result surprised BlackBaud’s Frank Barry, who said the percentage seems high, considering that only about a quarter of organizations have documented their content strategy.

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Using Online Community to Increase Member Retention

Mizz Information

Of course, face to face is the best way to network and communicate, but realistically, that can''t happen every day. Online community can. Build it and they will come is a myth; you need a dedicated community manager to tie community into the rest of your association’s offerings—communication vehicles, marketing, events, etc.

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A Kick-Ass Community Manager Q&A

Higher Logic

He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO).

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Healthier Association, Higher Membership Performance

Associations Now

And the document that was created … was our roadmap.” Some of the causes were outdated communications methods, stale member and prospect data, and complacency in customer service. By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799.

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