2014, Document, Newsletter and Recruiting

Study: Most Nonprofits Do Content Marketing, But How Well?

Associations Now

DECEMBER 9, 2013

That’s according to 2014 Nonprofit Content Marketing Benchmarks, Budgets, and Trends [PDF], a new report by the Content Marketing Institute and Blackbaud. That result surprised BlackBaud’s Frank Barry, who said the percentage seems high, considering that only about a quarter of organizations have documented their content strategy.

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Content Marketing Social Media Newsletter

Healthier Association, Higher Membership Performance

Associations Now

SEPTEMBER 24, 2014

And the document that was created … was our roadmap.” By the end of April 2014, NAADAC had increased membership 48 percent from a year prior, from 6,600 to a seven-year high of 9,799. Here are the efforts that we’re going to start making, and here are the end results that we’re hoping to get to.

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Study: Most Nonprofits Do Content Marketing, But How Well?

Healthier Association, Higher Membership Performance

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