Remove 2017 Remove Certificate Remove millennials Remove Recruitment
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New Year Resolution: Invest in Association Learning Technology

WBT Systems

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. We want to help you to stay ahead of the technology curve, and share some of our knowledge and experience, to help make your education and certification programs as successful as possible.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Gain or maintain professional certification (12 percent).

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The 2018 Membership Marketing Benchmarking Report

Membership Marketing

The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant. New member recruitment continues to be the driver for growth in membership counts.

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Challenges Continue, but Membership Stays Strong

Associations Now

That’s according to the preliminary findings from Marketing General Incorporated’s 2017 Membership Marketing Benchmarking Report, which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. How are you performing in 2017? That’s not to say that members want an online-only experience.

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Will ‘Gen Z’ be a Generation of Joiners?

Associations Now

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.)

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Steal This Idea!

Association Adviser

Attracting Millennial/Young Professional Supporters. Just about every association we know of is struggling to recruit younger members. A certification? For more information on using hashtags effectively, visit [link]. Tell your story with video. For more information on using video effectively, visit [link]. A certain degree?

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Steal This Idea!

Association Adviser

Attracting Millennial/Young Professional Supporters. Just about every association we know of is struggling to recruit younger members. A certification? For more information on using hashtags effectively, visit [link]. Tell your story with video. For more information on using video effectively, visit [link]. A certain degree?