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Membership 101: Effective Renewal Cycles
Spark Consulting
JULY 5, 2018
The annual Marketing General Membership Marketing Benchmarking Report for 2017 lists an average renewal rate of 77% in professional societies and 88% in trade associations. “I waited to renew last year, and they offered me (extra months, a gift, a discount). What’s a good retention percentage?
150 
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