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SCD Group: Does print still work for association marketing.

SCD Group

Does print still work for association marketing & communications? As you know by now, I’m an advocate of many of the new digital communications tools. I’m also a strong proponent that associations need to determine distribution platforms based on their target audience(s). Go Mobile Association.

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SCD Group: Why Content is Gold for Associations & Nonprofits

SCD Group

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. In fact, I’ve heard it said that content is the currency of Social Media. Columbus, Ohio.

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