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CMI's Association Management Blog: Dealing with the Recession
Observations on Association Management
JANUARY 6, 2009
For example, despite the unmistakable importance that the sales force is to the success of any large business, sales departments seem to be among the first to be trimmed or to "get the axe" altogether when costs are cut. One thing associations should NOT do is take a leadership role in spreading a message of scarcity and fear.
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