Smooth The Path

MARCH 14, 2019

Some associations are still offering solutions to the issues that members had ten, twenty, or forty years ago but, are not providing solutions to the critical challenges members are facing today. If you suspect that your association has a value gap start asking members what their most challenging professional problems are.

Member Experience 102

Member Experience Marketing Communications Industry 102

Higher Logic

MAY 13, 2020

We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in. This engagement produces things like higher retention, increased member satisfaction, and a larger membership. And the inverse is true.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254