Higher Logic

MAY 13, 2020

We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in. This engagement produces things like higher retention, increased member satisfaction, and a larger membership. And the inverse is true.

Tools 296

Tools Communications Email Marketing Recruiting 296

Smooth The Path

MAY 14, 2020

Indispensable people understand the business behind the organization. They know their way around financial statements, they understand how their role boosts the organization’s top line, and they frequently champion ideas that will make or save money. Perhaps one way forward is to help your members become more indispensable.

Association Value 148

Association Value Industry Organization Member Experience 148

Smooth The Path

APRIL 12, 2018

In the age of infinite choice, organizations can not afford to make the purchase experience difficult. All of these changes, which would be unheard of just a decade ago, seek to make the consumer experience easier. Related: Association trend watch: member experiences. Member-proofing your association.

Member Experience 83

Member Experience Newsletter Project System 83

.orgSource

FEBRUARY 21, 2023

Mission, vision, and values are founded on trust. When you are considering an update, it’s also a good time to take the temperature of trust in your organization. If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace.

Revenue 88

Revenue Guidelines Review Education 88

Smooth The Path

OCTOBER 24, 2019

It starts when another member recommends the association and continues as each prospective member samples the association’s benefits by attending a chapter meeting or browsing the website or reading an article. Trust increases when the design of the site and the organization’s materials inspire confidence.

Sample 68

Sample Member Experience Cost Tips 68

Smooth The Path

JANUARY 30, 2017

They join hoping that joining will be worthwhile somehow even though they have no idea what that value will be. As association professionals, we think they know what they need from the organization, and they will go looking for it. But new members don’t. Related posts: Association trend watch: member experiences.

Member Experience 60

Member Experience Conference Strategy Report 60

Smooth The Path

MARCH 16, 2017

Huge associations have found that when you serve everyone, you end up helping no one. Recognizing the benefits they provided were too generic, these large associations divided their organization into smaller groups with each group serving a particular member type. The problems we solve for association members.

Member Experience 74

Member Experience Innovation Association Value Organization 74

Smooth The Path

OCTOBER 13, 2020

Business owners are wondering how to keep their businesses afloat, organization leaders are wondering if they can keep their full staff employed, employees are wondering how long they will have a job, and freelancers are wondering where their next project is coming from. Related: Back to school for associations and members.

Project 146

Project Innovation Industry Marketing 146

Smooth The Path

JULY 4, 2016

Many association members are directors, VP’s and CEO’s. At their company or organization, there is just one of them. Related: Improve the member experience with curated networking. A big opportunity: associations can help members with emotional support. Intentionally designing member experiences.

Member Experience 68

Member Experience Marketing Association Value Organization 68

Smooth The Path

JULY 9, 2019

They may be worried about money, their money, or their organization’s money. This is the power of associations. Related: The real value of associations for members. Improve association value with soft skill training. Associations are home and family to many members.

Conference 92

Conference Association Value Industry Member Experience 92

Smooth The Path

NOVEMBER 17, 2020

Organizations can overreact and underreact too. Right now, some associations are overreacting. The trouble is, these leadership teams might cut and layoff so severely there may not be enough person-power to figure out how to add member value in this new environment. Brains go haywire in a crisis.

Leadership 148

Leadership Team Industry Member Experience 148

Smooth The Path

APRIL 30, 2017

Am I proud to be associated with an organization that looks like this? Now that we know how members evaluate the value which of these elements if improved, will increase member value the most at your association? Related: How association members evaluate value.

eBook 98

eBook Maine Member Experience Association Value 98

Smooth The Path

DECEMBER 6, 2016

I could have been a politician, organization, group of people, CEO, or even an association. If you have ever been inside an association during a public blunder you likely saw that it was just thoughtlessness. If your association is out there pushing the boundaries (like it should be) blunders will happen.

Member Experience 60

Member Experience Communications Industry Organization 60

Smooth The Path

OCTOBER 11, 2018

Some members might say, “the value of my association is talking to other people who get it because I’m the only one like me at my organization.” .” I felt very unsure, and now I am more confident. ” I was alone, and now I have found my people. .

Project 149

Project Conference Report Member Experience 149

Smooth The Path

OCTOBER 1, 2019

Not only does word of mouth make people aware of the association, but word of mouth also provides the social pressure that encourages new members to join. “If Sarah, who I respect, is recommending this organization, it must be worthwhile,” they think.

Recruiting 94

Recruiting Recruitment Conference Organization 94

Smooth The Path

MAY 7, 2020

The association landscape has been slowly changing for at least the last decade. Members are not as involved as they once were. Organizations have been putting restrictions on membership. Metrics are softer, as is the revenue to fund member benefits. It seems harder to find volunteers.

Project 88

Project Revenue Course Association Value 88

Smooth The Path

DECEMBER 1, 2020

The overarching environmental factors that association leaders may want to start scanning. The transformation many associations have already made to become highly innovative organizations. Associations of the Future.

Innovation 88

Innovation Video Member Experience Association Value 88

Protech

MAY 4, 2020

Yet, some organizations can lag in developing the technologies they need to provide a satisfying digital experience for their customers. . O ur webinar – 6 Tips for Improving the Member Digital Experien ce – with Refactored ’s Chief Strategist Rob Bean address es this exact problem.

Content 86

Content System Discount Software 86

Smooth The Path

SEPTEMBER 5, 2019

We may see websites that deliver erroneous content because advertising is the priority, organizations that use low prices to attract customers but provide poorly crafted resources, and predatory conferences. Members don’t want to be scammed. They want to engage with organizations they can trust.

Price 68

Price Content Industry Resources 68

Smooth The Path

OCTOBER 29, 2019

Most professionals in most organizations feel alone some of the time. Almost every professional can pinpoint some aspect of their day to day lives at their organization that is unlike anyone else. They are the only person in the organization in their profession. They are right; they are alone. They are the only person like them.

Revenue 68

Revenue Project Team Organization 68

Smooth The Path

FEBRUARY 15, 2018

Do not get me wrong; value is critically important. While members do not join for the value, they stay for the value. Myth #3: Members Join Because the Association is the Leading Authority. Our organization is 75 years old and is the voice of the industry.

Recruiting 118

Recruiting Recruitment Conference Industry 118

Smooth The Path

AUGUST 23, 2017

Our organizations cannot continue without engagement. I do not know of one person, or organization, or firm, or consultancy out there solving the association engagement problem for our industry. But I do see some association professionals addressing the member engagement problem for their organization.

Member Engagement 68

Member Engagement Recruiting Recruitment Revenue 68

Smooth The Path

JUNE 19, 2018

Your key contact member understands that some of their colleagues at their organization can be members. This single individual makes the determination to renew based on the value they, themselves get from the association.

Organization 74

Organization Association Value Member Experience 74

Smooth The Path

OCTOBER 4, 2017

I’ve come across many organizations who try endlessly to engage younger members, but to no avail. From my experience, it’s because they’re breaking one key rule without knowing it. Once associations start following that rule, they are able to engage younger members with ease. But there is good news.

Membership Management 130

Membership Management Tips Education Content 130

Smooth The Path

MAY 7, 2017

The good news is size is not holding associations back. The only thing preventing our association from becoming the top of mind resource, the organization members are trying to figure out how to become more engaged with, and the one members rave to their colleagues about is… Simply, our understanding of members.

Member Engagement 84

Member Engagement How To Case Study Conference 84

Smooth The Path

OCTOBER 16, 2018

We may feel lost if the organization we work for closes or consolidates or outsources our work. For many people, it does not feel good to lose your team and become a sole contributor again. We tend to not feel at our best after a confrontation with a co-worker or criticism from a boss. Some of us are not ready to retire, but we have to.

Team 74

Team Content Resources Process 74

Smooth The Path

MAY 2, 2019

Given our member’s worries, I imagine developing an exam that suits every title, and every organization is difficult. The range of experience among members must be astounding. But we can make the exam experience better. Can only be passed by participating in a study group. We can’t.

Certificate 74

Certificate Course Cost Content 74

Smooth The Path

MAY 22, 2018

If you know you’ve got some long-time members who are disengaging you can test a few engagement tactics: Help them give back – try to pair them up with the volunteer opportunity that suits them best from speaking to mentoring, bag stuffing to manning registration, or committee to working group participation.

Committee 84

Committee Innovation Conference Industry 84

Smooth The Path

NOVEMBER 15, 2016

I wish I could implement that at my organization.” ” Another attendee replies, “Yeah, you know it’s great for insert giant organization/company here to talk about their steps and successes but we don’t have the man-power, money or time they have.”

Conference 60

Conference Resources Industry Organization 60

Associations Now

MAY 4, 2016

Ask engaged members when they realized the value of the association and many can tell you the exact moment. Mike Verbanic, director of member experience at the Construction Financial Management Association, has learned this balance first hand.

Member Research 40

Member Research Sample Industry Report 40