Association Value Member Experience Organization Strategy 
Smooth The Path
MARCH 14, 2017
When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?
Nimble AMS
FEBRUARY 15, 2024
Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. Member-centric How would you measure your association’s commitment to your members? Try setting measurable goals and KPIs to become a member-centric organization. “We
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Smooth The Path
AUGUST 6, 2018
These career stages showed up for all professionals no matter what industries or professions they are in, no matter how big their organization, and no matter whether their organization is a for-profit or non-profit. They may be new to the workforce, or new to their organization, or new to the profession, or new to an industry.
Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Higher Logic
MAY 13, 2020
We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in. This engagement produces things like higher retention, increased member satisfaction, and a larger membership. And the inverse is true.
.orgSource
FEBRUARY 21, 2023
Mission, vision, and values are founded on trust. When you are considering an update, it’s also a good time to take the temperature of trust in your organization. We are hosting a guided exploration of what trust means for our future relationships with staff, boards, constituents, and the association industry.
Smooth The Path
OCTOBER 24, 2019
It starts when another member recommends the association and continues as each prospective member samples the association’s benefits by attending a chapter meeting or browsing the website or reading an article. Trust increases when the design of the site and the organization’s materials inspire confidence.
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