The Association 100
MAY 12, 2024
In my recent Association Insights video , I dive into the crucial metrics for measuring PR success. It’s not just about media coverage; it’s the quality that counts. You can assess the reach and alignment with your target audience, plus the overall tone of the coverage. Engagement and sentiment on social media and online articles are also key indicators, showing public perception in real time.
The Association 100
MAY 12, 2024
In this edition of my Association Insights video series , I address a crucial aspect of association management: the necessity of media training for board members. Often finding themselves as the spokespersons for your association, it’s vital that board members are well-prepared to handle media interactions with finesse. The video covers essential training techniques to ensure they communicate effectively, maintaining the association’s reputation and advancing its objectives.
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The Association 100
MAY 12, 2024
On the A100 podcast , Sharon Pare of HighRoad Solutions delves into the dynamics of forging successful tech partnerships. With her extensive background in MarTech and strategic planning, Pare offers invaluable advice on creating synergistic relationships between associations and technology vendors. She highlights the importance of alignment, transparency and adding mutual value, ensuring both parties benefit significantly.
The Association 100
MAY 12, 2024
On the A100 podcast , Chris Michaels, CEO of the American Association for Marriage and Family Therapy, shares transformative strategies for advancing global reach and advocacy in associations. Celebrating Mental Health Awareness Month, this episode delves into the launch of AAMFT’s Systemic Ethics Textbook, illustrating its profound impact on setting professional standards worldwide.
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
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