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2020 ASAE Virtual Annual Meeting & Exposition Breaks Event Registration Record

AssociationChat

ASAE released its press release this morning sharing that it had the highest registration number in the 100-year history of the event. The final attendance breakdown included: 12,813 executives, 544 exhibitors, 207 industry partners, 433 consultants, and 111 others including press, vendors, and staff. Visit Austin.

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Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

Unveiled last month at the first Subscription Summit , in Austin, Texas, SUBTA welcomes box builders, thought leaders, supply chain members, and marketing partners. We want to foster a socially conscious sustainable box industry, where profitable growth and impact thrive together,” said cofounder Michelle Lange in the press release.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Are We Creating The Wrong Type Of Conference Experiences?

Velvet Chainsaw

The opening of an industry conference in Austin this past year featured a walk-on welcome from Matthew Mcconaughey. Another recent industry conference’s press release touted that the event had moments of live music, drama and videos to engage the emotions of the audience and hook the messages. Dramatic interludes and more.

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Earning Media for Associations in the New Age

Association Adviser

Is the press release dead? For example, recently the American Marketing Association created its first Intellectual Agenda, in which it defined “The Seven Big Problems in the Marketing Industry”. Why is it so hard to get into my local newspaper these days? Why won’t the media show up to my news conference?