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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Three Tips for a Global Start That Sticks

Associations Now

Associations new to going global can find the process daunting. The result of my portion of the effort is Global Growth Strategies , a report written in conjunction with MCI Group. In China, most notably, there’s a cultural resistance to membership; people their can be eager to earn certifications, but not necessarily maintain them.

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