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What I Learned From @nancylublin About #dataonpurpose
Beth Kanter
JUNE 2, 2015
The East Coast part of the board asked how much will it cost? Their primary communications method is text and that lends itself to templates. In August 2013, they sent an opt-in text message to area codes in El Paso and Chicago. Her answer, “Less money than if we don’t do it.”. Million members who are young people.
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