.orgSource

OCTOBER 9, 2023

Kristine’s Story The goal of the Kitchen Cabinet was to talk about the great things restaurants do in Milwaukee. Pre-COVID, we had a program called the Milwaukee Kitchen Cabinet. And, through those stories, to develop relationships with the media and elected officials in that market. But COVID reinforced that lesson.

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Associations Now

SEPTEMBER 11, 2013

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. And, of course, what are you, as the community manager, trying to accomplish? Here are a few reminders about the human side of association membership work.

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Associations Now

JULY 29, 2015

In baseball, though, the moneyball approach has trickled up, from the field to the ticket office, as evidenced by efforts such as the Milwaukee Brewers’ use of analytics to better identify its most loyal customers: season-ticket buyers. Have you adopted a “moneyball” approach to recruitment, retention, and engagement?

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