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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Other outsourced communication functions include magazines, directories and social media. One tool that can help associations more efficiently facilitate the segmentation of member communications is association management software (AMS). Segmented communications can be more efficient.

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Is Your Staff Trained to Sell Membership?

Associations Now

It was more than three years ago, at the ASAE Annual Meeting & Expo in Dallas, that author Dan Pink told association executives “ We’re all in sales now.” How many issues of the magazine are published annually? What are the key benefits and dues rates? Does the association offer members any insurance coverage?