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Association Brain Food Weekly: 6.14.19

Reid All About it

Tue 6/18 at 1 p.m.* – Enhancing the Member Experience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources.

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From the Corner Office: John Graham, ASAE The Center for Association Leadership

Association Adviser

ASAE supports the interests of more than 21,000 association executives and industry partners representing 10,000 organizations worldwide. John, what is the biggest change you’ve seen on the association landscape since we talked in Dallas this time a year ago? Historically, the association controlled the member experience.

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Is Your Staff Trained to Sell Membership?

Associations Now

Research from the retail sector suggests simple training on member benefits could sharply enhance your staff’s ability to positively engage members. It was more than three years ago, at the ASAE Annual Meeting & Expo in Dallas, that author Dan Pink told association executives “ We’re all in sales now.”