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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Just two percent of people surveyed think their association is overstaffed.

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SCD Group: Social Media & Internet have replaced 2 of top 3.

SCD Group

Social Media & Internet have replaced 2 of top 3 reasons members join: What does this mean for your association? And, a special thanks to Marketing General for this annual survey. It examines the rise of new social behaviors and interrelationships between individuals, organizations, and influencers. Causeaholic.