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Add Chapters to Make an Old Association Feel New

Associations Now

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.

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Getting Married to Membership May Require Engagement First

Idea Architects

It used to be that you had to pay to play: join an organization and then you can get involved. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. 15, Detroit, OACS-MACS Fall Conference. Newer Post.