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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

Association Innovation as Brand Strategy. In it, he advocates an approach to innovation that focuses not on meeting the expressed needs of customers, but on pushing customers to become something theyre not. All authentic innovations ask you — want you — to become a different dimension of yourself. Image source.

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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

Millennials are practical and engaged when forming brand perception, contradicting the idea of their “brand agnostic” mindset, a Concentric Marketing study finds. Getting into the millennial mind (scary, we know) is far from simple when it comes to products they purchase and brands they follow. TARGETED ADVERTISING.

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From Policy Hysteria to Best Practice:Recognizing AE Influence : Off.

Off Stage

I think AEs should fully recognize and celebrate the names of our peers in Realtor association management who are on the list*: Mark Allen, CEO, Minneapolis Association of Realtors, and 10k Marketing. Perhaps Realtor AEs need to do a better job of recognizing our own innovators and leaders. An AE Innovator recognition program?

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111 Intriguing Chats for 2011

ChatterBachs

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Dig design, innovation, technology. I know a thing or two about marketing. Marketing Strategist. You may decide to develop your own.