Innovation Member Engagement Reference White Paper 
Eric Lanke
JANUARY 30, 2012
Innovation. Member Engagement. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. Innovation. (15).
Associations Now
JUNE 15, 2016
But, as a constantly growing and innovating company, Amazon warrants continuing attention. Constant refer-a-friend offers. Amazon doesn’t run periodic “member get a member” campaigns. The trick is to start with a big content resource, she says—an in-depth article, white paper, e-book, etc.—and
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