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Reads of the Week: January 25, 2013

Reid All About it

She tells content marketers — meaning any individual or organization that uses content to educate and build relationships: “The reality is, your audience won’t pick up real momentum until you’ve mastered the “know, like, trust” factor. Take a look at her list to see how you can improve your marketing. That doesn’t surprise me.

Wichita 150
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3 New Year’s Rituals for Nonprofits That Can Boost Professional Success

Beth Kanter

Emerging Leaders Playbook: With the generous support of the Packard Foundation and in collaboration with Third Plateau Social Impact Strategies, we wrote and published the Emerging Leaders Playbook last year, along with facilitating a peer learning cohort with colleague Stephanie Rudat.

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How the Mighty Fall - Associations at Risk - Part 1 of 5

Association Subculture

All of the following signs point to an association whose leadership is taking itself entirely too seriously and may be at risk. The Waning Days of Leadership in Association Management. leadership. (9). marketing. (2). social media. (3). Yep - Ferris Bueller was a righteous dude. List-o-mania! advocacy. (1).

Kansas 100