Leadership Louisiana Marketing Member Engagement 
Reid All About it
APRIL 2, 2021
Mike Murray, Content Marketing Institute ). Think Portugal meets Louisiana. Hear what works, where to focus your resources, marketing, management, and tracking. Presenters: Genevieve Borello (Moderator), CAE, Senior Manager, Member Engagement, ACTFL. Quick hits. Stan Garfield ). Lachlan Brown, HackSpirit ).
Reid All About it
JULY 17, 2020
Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.
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Reid All About it
MARCH 27, 2020
WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing. The farmers market had baby Brussels sprouts. Maintaining Culture and Community Leadership in a Time of Crisis.
Reid All About it
APRIL 29, 2022
Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. This “mini-me chapter model” is causing volunteers to opt out, leadership pipelines to empty and chapters to close. Marketing Analytics. Presenter: Chris Harget, Head of Marketing, Wordly.
Association Adviser
NOVEMBER 19, 2013
This month’s Corner Office Spotlight shines on Gifford Briggs, vice president and chief lobbyist of the Louisiana Oil & Gas Association (LOGA) which represents the independent and service sectors of the state’s oil and gas industry. Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry.
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