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Membership metrics — 5 ways to gauge success

MultiBriefs

Market Share The most common membership metric is "market share." Determine market share by identifying the potential membership compared to the number of dues paying members. Determine market share by identifying the potential membership compared to the number of dues paying members. The member is first.

Phoenix 52
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Association Brain Food Weekly: 9.18.20

Reid All About it

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 350