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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

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Association Brain Food Weekly: 1.13.17

Reid All About it

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

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Earning Media for Associations in the New Age

Association Adviser

For example, recently the American Marketing Association created its first Intellectual Agenda, in which it defined “The Seven Big Problems in the Marketing Industry”. Implementing many of them will require vision, leadership and above all, political savvy, so I don’t pretend it will be easy. Read past issues at www.tsae.org.

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How Do I Get My Nonprofit’s CEO To Use Twitter or other Social Media?

Beth Kanter

Teach Them How To Be Twitter Literate: Your organization’s brand communication strategy will complement your CEO’s use of Twitter. Does your nonprofit’s CEO use social media for leadership? Ettore Rossetti (@EttoreRossetti) March 25, 2014. For them, it is about being authentic and the personal touch.

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Happy, Healthy 2016: What’s Your Theme for the Year?

Beth Kanter

Published the Emerging Leaders Playbook: With the generous support of the Packard Foundation and in collaboration with Third Plateau Social Impact Strategies, we wrote and published the Emerging Leaders Playbook. I also taught networked leadership workshops as part of a larger team working with different social change networks.

Iowa 28
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Happy New Year: What’s Your Theme for the Year?

Beth Kanter

I also gave a plenary talk at AFP in San Antonio, Texas. I worked with the Robert Wood Johnson Foundation to design, development and facilitate training on how staff can leverage professional networks for learning and in service of strategy, including a special session training your attention online.