Association Success

MAY 28, 2019

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. The Future of the Profession.

Survey 113

Survey Social Media Marketing Member Research 113

Associations Now

AUGUST 27, 2018

“The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” says Krista Seiden on the Google blog. New post: Have I Met You Before?

Social Media 42

Social Media Recruiting Recruitment Report 42

Guilt by Association

AUGUST 17, 2010

We’ve seen several distinct stages in the association sector’s journey into and through the world of social media. Most of us are continually refining our objectives, strategies and technologies. Remember that our members and audiences don’t relate to us through our technologies, but through the experience we provide them.

Communications 40

Communications Strategy Marketing Chicago 40