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The Hourglass Blog: Don't Forget the Baby Boomers

The Hourglass Blog

OCTOBER 15, 2010

Not too long ago a friend sent me a link to this article about "Why Marketers Cant Afford to Ignore Baby Boomers." In a culture that endlessly focuses on youth, the article warns marketers not to overlook a group that has tremendous buying power: the 78 million Baby Boomers in the U.S. Millennials? Friday, October 15, 2010.

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millennials Seattle Products Marketing 40
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What Smart Associations Do Differently

Association Adviser

MARCH 17, 2014

The economy, financial markets and labor market are greatly improved (see chart below). Seattle Seahawks. Stock Market #. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. TiK ToK(Ke$ha). Rolling In The Deep (Adele).

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Texas Video millennials Revenue 60
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