Member Engagement Member Research Recruiting Survey 
Fonteva
FEBRUARY 9, 2021
These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. However, as time goes on, the same old engagement tactics won’t hold out. One of the key ways to recruit members is to meaningfully communicate with high-quality prospects.
Associations Now
AUGUST 28, 2023
That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. That’s according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report , which surveyed 800 participating associations. However, not all marketing tactics are equally effective.
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