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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.” As of today, we have 143 responses.

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Why I like the Market Research Society’s (MRS) successful membership change project

Optimist Consulting

This report highlighted how the research and data world had evolved beyond the Society’s existing categories and definitions that had traditionally been used. Talking to members. As I mentioned at the top of this post, they convened an Extraordinary General Meeting (EGM) where the changes were voted in by their members.

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