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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off
Associations Now
JANUARY 19, 2016
And female bike owners tend to skew younger, as well: MIC reports that a little more than 17 percent of generation X motorcycle owners and 17.6 percent of millennial owners are women; among baby boomers that figure is 9 percent. “Women continue to embrace motorcycling like never before,” Schilke said.
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