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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

“The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. Confident Growth.

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Social Media and Tourism

ChatterBachs

David promoted the Ann Arbor arts fairs through web marketing; they were conducting interviews and putting photos and press releases online. He was with the tourism bureau of Ann Arbor in the mid-’90s, when the confluence of tourism and web technology really began.