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Gen Y Favors Loyalty When Shaping Brand Perception, Study Finds

Associations Now

30 percent cite price as the primary motivator behind a purchase. In one innovative advertising approach, the Minneapolis-based retail company launched Bullseye University, a four-day, live-streaming event featuring five YouTube personalities shacking in a Target-designed dorm room. TARGETED ADVERTISING. The Friend Factor.

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Study Reveals U.S. Cities With Best and Worst Travel Taxes

Associations Now

Conversely, Chicago tops the list for highest total tax burden ($41.04), followed by New York ($38.65), and Minneapolis ($36.70). With taxes rising in every area of society, companies and travel managers are taking an increasingly hard look at the price they’re being asked to pay to visit any given city or region.”. Source: GBTA.

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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

The Bentonville behemoth wants you to become someone who gets the brands they desire at the best possible price every day. The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer. Whats Targets innovation ask?