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Potomac Core

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Advocacy or Business Outcomes?

Potomac Core

If advocacy programs are viewed as “outputs” (events, journal, newsletters, etc.) Despite an improving economy, today’s executives face more pressure than ever to innovate, improve operating margins and grow top line revenue. chances of participation are low.

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Compelling Member Engagement

Potomac Core

The customary approach for associations is to seek out knowledge experts and then “ push ” that person’s knowledge out to the masses via educational programs, newsletters, and journals. Compelling Member Engagement Using “Pull” and “Push” .