Remove web-analytics

Aaron Wolowiec

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What’s the state of association marketing?

Aaron Wolowiec

Speaking of ROI, according to the study, many marketers shy away from analytics – which can be a fatal mistake. All this said, it’s crucial for marketing staff to have an understanding of HTML and other basic web functions. The average annual marketing budget for associations in this study falls in the $250,000 to $299,999 range.

Marketing 133
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Life goes on…and so does learning

Aaron Wolowiec

Remember this as your association competes with cheap, easy-to-find educational resources a la the web. A variety of tools – from web and social media analytics to e-mail statistics to low-cost feedback systems like iPerceptions – can be used to extend and strengthen traditional, less agile market research methods,” Cobb said.

Mooc 100
article thumbnail

What’s the state of association marketing?

Aaron Wolowiec

Speaking of ROI, according to the study, many marketers shy away from analytics – which can be a fatal mistake. All this said, it’s crucial for marketing staff to have an understanding of HTML and other basic web functions. The average annual marketing budget for associations in this study falls in the $250,000 to $299,999 range.

Marketing 100