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Game Plan 2014: Seeing Around the Corners

Association Adviser

” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. ” If you give customers enough store samples of your candy, “they’ll eventually buy the whole bar,” he quipped. Re-thinking membership.

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Moneyball and Management Innovation

Jamie Notter

If you haven’t seen it, the movie is about Billy Beane , General Manager of the Oakland A’s baseball team, who about 10 years ago started evaluating his players and fielding a team in a completely different way (and getting great results, at about one-fourth the payroll of the big market teams). Strategy Means Change.

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Writing the Financial Policy : Off Stage

Off Stage

keep in sync with its changing strategies and assure its membership that. Sample association financial statement: [link]. International Real Property Foundation, 2002. • Association Marketing. In addition, an organization should periodically revise its overall financial plan to. References: Financial Operations Checklist.

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