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Pop-Up Events: The Next Trend for Associations?

Associations Now

One company that’s found success is Target, which started hosting them back in 2002. More recently, it opened a 16,000-square-foot Target Wonderland in New York City for two weeks during last year’s holiday season. Use social media to get the word out. Buzz builder. A creative hashtag is a fun addition.

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Game Plan 2014: Seeing Around the Corners

Association Adviser

.” DuBois added that webinars and virtual events are also a great way for non-members to sample the great programs, content and speakers you have at your live events before committing to attend. ” If you give customers enough store samples of your candy, “they’ll eventually buy the whole bar,” he quipped.