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Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. How Secure is Your Professional Development Revenue Stream? ChangeThis.

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From the Corner Office: What I Learned About Leadership from Arnold Schwarzenegger

Association Adviser

During an economic downturn, that’s when people tend to forego their regular maintenance and inspections—an important source of revenue for our members. Arnold Schwarzenegger starting in 2007. He was a tremendous influence on my own leadership style. That’s the future leadership. That must be nice. MH: Actually, it’s not.

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Turn Your Social Media Goals Upside Down

Association Adviser

Think of your members as belonging to a tribe, with your leadership as the elders. ” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time.