2008 Certificate Innovation Social Media 
Jamie Notter
JANUARY 31, 2012
This weekend I taught a three-hour session on Systems to students in Georgetown’s Organization Development and Change Leadership Certificate program. Moneyball and Management Innovation. The Results of Management Innovation. Want Innovation? Social Media. December 2008 (9). November 2008 (4).
Membership Marketing
APRIL 10, 2012
• Acquire or maintain a certification (22%). The bottom line is that association business models are broken and in need of radical innovation right away. The 23% of members who attend the annual meeting is likely to include some (and perhaps a great many) of the people who attend a seminar or participate in social media.
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