How An Integrated, Locally Relevant Marketing, Sales, and Member Service Strategy Drove Massive Growth
GlowGlobally
OCTOBER 14, 2012
In 2008, MCI completed a research project for the government of Abu Dhabi. Lack of a commercial business license and bank account to collect revenues in local currency. Distribution of marketing, communication, social media and business development tactics that are not adapted to local customs. Challenges to Growth.
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